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Star Wars Battlefront II Furore An "Overreaction" Says Analyst, EA Should Raise Prices

KeyBanc Capital Markets analyst Evan Wingren, who – move over Pachter – is your new fave analyst, has said we’re all silly gamers and should shut up and let EA take all our money. I’m paraphrasing of course, but it’s not far from the truth.

Evan suggests that if you look at the cost per hour of entertainment, video games are remarkably cheap. “If you take a step back and look at the data, an hour of video game content is still one of the cheapest forms of entertainment,” he wrote in an investors note. He suggests that if a gamer spends $60 on a game, $20 per month on micro-transactions, and played around 2.5 hours a day for a year, it works out around 40 cents per hour of entertainment.  This is contrast to 65 cent per hour for a subscription to a TV service, or $3 per hour watching a film in a cinema.

This is of course, a load of tosh, who has the time to spend 2.5 hours every single day of the year playing just one game? It’s a ridiculous comparison, you watch a movie in a cinema once, you play a game loads of times, if he wanted to compare like for like he should have said you watch the same movie every day for a year.

“Gamers aren’t overcharged, they’re undercharged (and we’re gamers),” he adds, “This saga has been a perfect storm for overreaction as it involves EA, Star Wars, Reddit, and certain purist gaming journalists/outlets who dislike MTX.”

I think we all know where Evan can shove his microtransactions.

Source: CNBC


  1. ron_mcphatty
    Since: Sep 2008

    What a douchebag! Oh well, as the wise Taylor Swift said, douchbags gonna douche.

    Comment posted on 20/11/2017 at 20:23.
  2. Lieutenant Fatman
    Since: Jul 2013

    Nobody tell this guy about libraries where you can borrow and read books for free. Doesn’t have to be the same book all year round either, what a crazy idea.
    Next he can tell us the value for money of taking out a loan and going to casino, I can’t wait.

    Comment posted on 20/11/2017 at 20:31.
  3. Demibeard
    Since: Aug 2008

    What get me is the phrase ‘Micro Transactions’, personally I don’t find them micro in the least.

    £80 for the top pack of FIFA points, same for Madden, NBA and UFC. All EA, is there a theme?

    That’s not MICRO.

    Comment posted on 20/11/2017 at 20:45.
    • Starman
      Since: Jul 2011

      So true, they never were even micro when they first started appearing in console games. To me a microtransaction would be like 50p.

      Comment posted on 20/11/2017 at 21:59.
  4. JR.
    Since: Apr 2013

    At least now we know what happened to Adam Orth after the #dealwithit fiasco… he changed his name by deed poll and became an analyst.

    Movies and Music industries have been ravaged by piracy in the last five-ten years. The gaming industry (console gaming at least) is pretty much piracy-free as far as I know. They’re raking it in, don’t let them fool you. This is greed pure and simple.

    Comment posted on 20/11/2017 at 21:03.
  5. TSBonyman
    Since: Dec 2009

    2.5 hours avg. per day would eat up all my free gaming time – i guess we should all buy just one game per year in order to help the industry out?

    Comment posted on 20/11/2017 at 21:18.
  6. Andrewww
    Since: Jan 2010

    To be honest, I’m not too convinced it’s all rubbish what he says (even if some of his statements are).

    Games are indeed quite cheap given the amount of entertainment time we get out of some of them. But that’s just not the way gamers tend to think about it.
    And the risk producing AAA games is quite high, as we’re all used to hearing about studios being closed, even ones with a good track record.

    I think we can’t have it both ways, mourning one developer after the other going bust financially, and still claim games should be cheaper and oppose any way of monetarisation in games.

    Comment posted on 20/11/2017 at 23:31.
    • kjkg
      Since: Apr 2010

      I have to agree with this a bit. I think it stings more because EA in general have a shitty reputation but there was never this outrage with GTA.

      Prices haven’t risen much at all in the last 10 years or so.
      Dev team size has.
      Length of time to make a game has.
      Our expectations have.

      It’s a tough situation though because it isn’t just black and white. User base has increased too so games are selling to a larger base etc.

      I just think the guy making these points is right in many ways, just maybe not so eloquent.

      Comment posted on 21/11/2017 at 09:49.