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UK Sales Charts To Include Digital From 2019


The lack of digital sales in the UK Charts means they are becoming less accurate as people swap from boxed products to digital editions. Part of the problem is that analytics firm GfK have exclusive rights to the physical data, but from 2019 that exclusivity will no longer apply and the physical sales numbers will be combined with digital sales as recorded by Interactive Software Federation of Europe (ISFE) and data services company B2Boost.

“This is an innovative and exciting direction for games data to take,” says ERA CEO Kim Bayley. “GfK has been the gold standard for physical games data and charts for more than two decades and we are delighted to confirm our relationship with them through to mid-2019. At the same time, we recognise that ISFE and B2Boost have captured digital data, which our members are looking to analyse alongside the physical market. This twin track solution looks to be a win-win for all concerned.”

Whilst we won’t have the exact numbers the merging of the two charts will be very interesting, the digital charts are often rather different to the physical charts, for example last month Star Wars Battlefront II only managed eight place on the PSN store chart. Details of exactly who will be contributing to the new charts will be revealed at a later date, but if Steam is included then that’s going make the charts look very different.

The US Chart compiled by NPD already includes both physical and digital sales.

Source: Gamasutra

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  1. camdaz
    Since: May 2009

    I was wondering why wait until 2019? I didn’t know you could get exclusive rights on stuff like sales.

    Comment posted on 15/12/2017 at 17:15.
    • leeroye
      Since: May 2012

      It says all about the world we live that you can get exclusive rights to sales data. Who on earth owns the rights to sell it in the first place???

      Comment posted on 15/12/2017 at 17:29.

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