A quick browse around the usual online game retailers reveals that Call Of Duty: Modern Warfare 2 will have a recommended retail price of £54.99.
Most new-release PS3 games have a retail price of £49.99, with most retailers slashing that by £10 in the race for getting the most sales. But, with the advent of COD: MW2, that seems to have been pushed up by a whole £5.
Now, that is not a lot of money, but surely it’s the principle of it being more expensive than any other new release title that smacks of Activitions’ ability to squeeze every last penny out of PS3 owners (DJHero anyone?).
Of course, games with peripherals are more expensive and that is totally understandable. Also, collector editions of games tend to be in the £40-£50 bracket, but at least you get some sort of figurine/art book. With COD: MW2, you don’t get any such extras, just £5 less than what you were expecting to pay. The RRP of £54.99 has seemingly been ignored by online retailers, with both Play.com and Amazon listing the game at £44.99 and £44.96 respectively. But who knows how much you will have to pay from a retail store.
Will this stop the game from being a massive seller? I don’t believe it will hinder it massively, if at all and if this game does sell a shed load despite having an RRP of £54.99, will other games follow suit? The follow up to COD 4: Modern Warfare is the favourite to be the best selling game this Christmas season, so will there be a spate of retailers selling it below cost as a loss leader? Asda and other supermarkets have done it in the past with the Harry Potter books and other products, so could we see something similar with COD: MW2?