If you made projectors how would market them? Print some glossy brochures? Attend a few trade shows? Maybe create a website with lots of pictures of them being used in meetings? We are sure Epson did all that. They also made this video though:
Okay, so they could have picked a better game and how long do you think you would last walking around London at night wearing a PS3 Slim, £600 projector, large battery pack and power inverters while wearing a helmet and those goggles?