With so much going on over the E3 week, how do you stand out from the crowd? If you’re Richard Branson, the answer is to roll up to the expo in a fully armoured truck with $1,000,000 in cash.
With information about the return of Virgin already having been discovered, the official launch of Virgin Gaming saw Branson arrive with the co-founders of WorldGaming.com – William Levy and Zack Zeldin. They were also joined by the new CEO of Virgin Gaming – Rob Segal.
With big prizes and cash payouts totaling $1,000,000 to give away over the next 12 months, Virgin Gaming is set to run various gaming comeptitions for people of all skill levels. Richard Branson stated:
Gamers want something new, something interactive and something fun. Virgin Gaming is just that – access to play the best games in super competitive tournaments with anyone in the world and win the biggest prizes and the most rewards…
He welcomed gamers from “novice to expert” to visit the website and join the Virgin community.
Partnerships with key publishers are set to be announced over the coming months but Virgin Gaming is already well under way with challenges for games such as Halo 3, FIFA 10, Madden NFL 10, Fight Night Round 4 and ModNation Racers, with titles such Street Fighter IV and either Rock Band or Guitar Hero on the way.