Lunchtime Discussion: Analysts

This generation has seen a huge rise in interest in the business side of gaming. I can’t ever remember really caring about how much money people were earning or who was buying up who, although in the age of magazines you didn’t ever seem to hear about it. Of course with the limitless column inches of the internet age it’s possible to have as many stories as you want about the business of selling games, rather than when you were writing to fill limited magazine space with how awesome new games were going to be.

Given we never really used to hear about the business side of games I’m sure there used to be analysts commenting on how they thought games were going to sell, they were just more for financial market consumption. However now we seem to hear from some analyst or other every week or two.

I find it weird that these comments seem to annoy people so much. Part of me feels that it’s the great contradiction of this current gaming age; we boast about how gaming is now a huge business but then complain when people treat it as an actual business. Analysts are making an awful lot of money by treating gaming as a business, by making predictions about how a game or console will sell and then extrapolating a companies financial success from that.


The predictions do seem to be what most gamers take issue with. A big part of this seems to be the disagreement about how something’s going to sell that quickly arise in the comments on any prediction. Of course analysts can’t win, if they’re predictions do seem likely to come true then they’re treated as blindingly obvious.

People seem to forget who these blindingly obvious comments are intended for. Whilst gaming sites frequently pick up on the predictions we’re not the primary target. For the most part – apart from predictions made on Pach Attack which is just a weird show concept – these predictions are advice to the financial industry about what companies might be worth buying shares in. Traders can’t be expected to know everything about the companies they invest in, that’s pretty much why analysts exist.

Anyway that’s enough from me, how do you feel about analysts? Do you dislike they way they bring business into a hobby? Or do you think they get predictions wrong so often that it just seems a bit pointless?



  1. cant help but see you spelt analyse wrong ? anyway i have nothing against analysts at the end of the day gaming is a big business and it needs to be treated like that if its to be taken as a serious one

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