Relentless, developers of the PlayStation icon ‘Buzz’, will no longer produce games for sale via the high street and will now concentrate on the growing digital download market.
The group has also ended an exclusivity deal with Sony and ‘The Blue Toad Murder Files’ has recently appeared on the PC via Steam. Co-founder Andrew Eades has said that PlayStation will ‘naturally’ remain the studio’s main platform.
“Our real strategy going forward is to change the company from a disc-based, console games company only,” said Eaves, “We have to find a new way to get to our audience, and that is digital, episodic, various different platforms.”
The reason for Relentless quitting the packaged market is simply economics, (please standby with a pantomime “‘Boo! Hiss! for a certain well-loved publisher);
“If I compare Call of Duty to a Buzz game, the production values in Buzz are exemplary – they’re superb and I’m very proud of that game – but we don’t have the kind of multi-million marketing push and development budgets that Call of Duty clearly has.”