This generation’s console race is one of the most heated battles we’ve ever seen in video games – thanks in large part to the PlayStation 3 and Xbox 360 rivalry. Because of that, it’s always interesting to hear Sony and Microsoft talk about one another and what their strategies are. Sony did exactly that in a recent interview with Industry Gamers. They spoke not only about their primary goal and how it pertains to the Xbox 360 but also about a new marketing campaign for this year that revolves around the insane amount of exclusive content they have.
Regarding the latter, this is what PlayStation Software Senior Brand Manager, Scott McCarthy, had to say.
“We obviously are very bullish on our platform. We do feel like we have a great message with Move… and we feel we have the strongest lineup we’ve ever had coming this year. PS3 has superior technology inside the box, and this is going to be the year where we make a lot of noise based on the exclusive titles you’re going to be able to play.
Those things together will give us a voice. We gained a lot of momentum with the ‘It Only Does Everything’ message, and that was a great hardware message, but this year we’re going to follow it up with another punch that is an ‘Only on PlayStation’ message. You know, LittleBigPlanet 2 led us off; then we’ve got Killzone 3, SOCOM, Infamous 2, Twisted Metal, Uncharted, Resistance… the list goes on. And that’s excluding Move specific software. For the gamer there’s a lot to look forward to, and for the Move consumer there’s also a lot to look forward to.”
Moving on to the touchy topic of sales and where each console-maker is positioned on the podium, Sony’s stance is very interesting.
“So do we pass Xbox 360? At the moment, I think we’re trying to just keep up with inventory and trying to move as many units as we can through the channel. It’s also one of those things where, do we notice what Microsoft is doing? Obviously, they are our competition. But is it like we surpass Microsoft or we fail? No. Our goal is to be profitable and we’re going to achieve that this year and do even better next year. That’s been Nintendo’s position for years. We have a very aggressive plan this year. And when we’re profitable we’re happy. If we happen to close the gap with Microsoft in the meantime, then that’s good too.”
It pleases me to hear Sony say this. Sometimes I think gaming fans forget that where each console ends up in the sales race isn’t really all that important as long as they’re profitable. Does each company want to be on top? Absolutely. Are they going to have close up shop and stop making consoles if they don’t best their main competitors? Certainly not. One of the greatest things about the gaming industry right now is how big it is. Big enough that, up to this point, three console platforms have survived in unison. I see no reason why they won’t continue to do so, regardless of what the yearly graphs say.
Source: Industry Gamers