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THQ Stock Price Drops 26%

Varied Homefront review scores to blame.

On the back of mixed review scores for their recently released COD-contender, Homefront, THQ’s stock-price slipped a mammoth 26% yesterday. Ratings have been like scattershot Korean missiles, with some outlets liking Homefront’s narrative-drive single-player campaign to Half-Life 2, with corresponding lofty scores at the higher end of the scale. Other publications/sites like EDGE and Destructoid, however, have stamped a disappointing 5/10 on the speculative fiction FPS.

Early reviews – which appeared under a cloud of confusion regarding when the Homefront review embargo actually ended – were more positive, resulting in a 7% rise in share-price on Monday. This ephemeral gain has now evaporated. As we reported recently, THQ’s Danny Bilson statement that the new IP must sell two million units before seeing a profit in conjunction with the game’s erratic reception may have contributed to what some are referring to as panic-selling on the stock-market.

It’s a blow to the publisher, with other titles such as uDraw and de Blob 2 (reviewed here) also failing to meet their respective sales targets.

TheSixthAxis’ review of Homefront will be live shortly.

Source: GamesIndustry.biz

  1. nofi
    One for all.
    Since: Forever

    And people claim reviews don’t count… :/

    Comment posted on 16/03/2011 at 09:41.
    • Tuffcub
      On the naughty step.
      Since: Dec 2008

      And you wonder why rumours of people being ‘persuaded’ to score games highly..

      Comment posted on 16/03/2011 at 11:23.
  2. Sympozium
    Since: Aug 2009

    that logo, what was wrong with the previous one???

    Comment posted on 16/03/2011 at 09:49.
    • simplebob
      Since: Mar 2009

      They wanted a logo that looked more like a stylised table and chair with a big red worm hanging its head in shame. Nothing wrong with that….

      Comment posted on 16/03/2011 at 10:01.
      • Spotter5
        Since: Forever

        You just won the internet, simplebob.

        Comment posted on 16/03/2011 at 10:07.
      • jcor
        Since: Jun 2009

        The worm was standing tall and proud before the Homefront reviews started appearing!

        Comment posted on 16/03/2011 at 11:05.
  3. Person678
    BOOM! Headshot!
    Since: Jan 2009

    A shame, I always liked THQ. Love anything Volition does.

    Comment posted on 16/03/2011 at 09:52.
  4. KeRaSh
    Since: Nov 2009

    That’s a real shame. I’ll wait for the TSA review though. Someone said the SP campaign was only 5 hours long, which would be a nail in the coffin for me as I’m not that interested in compet. online play.

    Comment posted on 16/03/2011 at 11:18.
    • Kovacs
      Since: Dec 2009

      I love short games. When you have a backlog of about 100 titles, short games are like heady trysts at the back of the bike-shed. Quick, exciting, illicit.

      Comment posted on 16/03/2011 at 11:33.
      • KeRaSh
        Since: Nov 2009

        Short campaigns tend to scare me off when it comes down to purchasing games during the first few weeks. When the price is right I usually don’t mind as much.

        Comment posted on 16/03/2011 at 14:18.
  5. Smallville2106
    Since: Feb 2011

    That is a shame. I will probably eventually pick this up but was never going to get it on release.

    Comment posted on 16/03/2011 at 11:38.
  6. Crazy_Del
    Since: Jul 2009

    Bah! picking this up on Friday anyways!

    Comment posted on 16/03/2011 at 15:23.