Microsoft’s cute email letting customers know they’ll be streaming their E3 conference online serves a double purpose: the message is loud and clear but there’s also a dig at the internet’s ability to let rumours spiral wildly.
Split neatly into two, the top half features one of those boards you see in the entrance halls of hotels and conference centres with the letters spelling out “rumour and speculation” with a big arrow, with a little post-it below saying “E3 2011” and pointing left.
Direct reference, then, to articles like this, which have attempted to find out just what’s going to be featured at this year’s biggest gaming conference.
“Believe everything you read,” it says, cleverly, “especially on the internet,” before listing reasons why you shouldn’t do exactly that below. Basically, this is Microsoft’s way of saying that not everything already leaked or hinted at is real.
Of course, plenty of it most likely will be. Only one way to find out…