Lost amongst the blizzard of news from E3 which is keeping us all busy was a press release from Sony that arrived this morning but has only just been caught up with. They are happy to announce that the soon-to-be succeeded PSP has reached 70m unit sales worldwide.
It reached that total on the 27th April which means that as the total was 68.8m on the 31st March that Sony managed to shift 1.2m worldwide in a month. We know that Japan accounted for almost 0.2m of those sales so the rest of us must have bought 1m between us.
Why are sales suddenly sharply up? Almost certainly because of the recent price cuts in both the U.S. and Europe. In the closing days of February the U.S. price was cut from $169.99 to $129.99. Sony followed suit in Europe in early April with a similar cut from €169.99 to €129.99.
Appearances would suggest those price cuts certainly did the trick. Could it be that the twelve months prior to the release of the PlayStation®Vita could be the PSP’s best ever from a sales perspective?