EA has just announced it has bought PopCap, developer of fantastic titles such as Plants vs. Zombies. The fee paid was $650 million in cash and $100 million in shares of EA common stock. That’s more than I earn in a week.
This purchase puts EA in an incredibly strong position in terms of the mobile/download market. EA CEO, John Riccitiello, had the following to say:
“EA and PopCap are a compelling combination. PopCap’s great studio talent and powerful IP add to EA’s momentum and accelerate our drive towards a $1 billion digital business. EA’s global studio and publishing network will help PopCap rapidly expand their business to more digital devices, more countries, and more channels.”
Source: Press Release