Butler’s Back, In New PS3 Ad Campaign

VP of our hearts Kevin Butler had us worried over the weekend after the fictional PlayStation mascot announced via Twitter that he was going to work for his uncle’s new firm, Economy Flooring. However, in a somewhat hilarious new ad campaign he’s made a comeback, “Long Live Play” replacing the PS3’s previous slogan, “It only does everything.”


Hopefully more KB ads are in the pipeline for Uncharted 3, Resistance 3 and the many other brilliant titles Sony is launching towards the end of 2011.

Source: PlayStation Blog



  1. Ninja edit the link, quick! :P

  2. Long live the TV that is worth more than your car! Amen.
    If I didn’t have a PS3, I’d buy one right after watching this commercial.

  3. Lol that was good. I agree more KB Adverts ^^

  4. Epic. That is all.

  5. Hilarious as usual :)

  6. Hell yer long live play! And long live K.B.

  7. We need the KB ads in the UK…

  8. I wonder what Scee will do *dreams

    Nice ad…maybe a few KBs in British television?

  9. It seems its just me who really doesn’t get what’s funny about this guy. I don’t mean to sound grumpy, one watched a lot of his stuff, he’s just doesn’t make me laugh.

    • It’s just you.

      Infact ever since Sony changed their marketing company from TBWA that were taking rumored backhanders from Microsoft, things have been on the up in the US….

      • I was just about to post this Tony. I really don’t get it and never had.

    • It’s fine, comedy is subjective. If you don’t find it funny, don’t worry about it

  10. Awe-tothe-some.

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