MW3 Is “Biggest Entertainment Launch Ever”

Activision have emailed to let us know that the latest Call of Duty has “shattered” previous day-one sales records and is the “biggest entertainment launch ever”.

The game has, according to the publisher’s own estimates (and those of Charttrack) sold more than $400 million, with 6.5 million units shifted in North America and the UK alone, in just the first 24 hours.


“This marks the third consecutive year that the Call of Duty franchise has set day one launch records across all forms of entertainment, something no other entertainment franchise in any medium has ever accomplished,” says the ballsy PR.

Previous sell-throughs were $360 million for Black Ops and $310 million for Modern Warfare 2.

“We believe the launch of Call of Duty: Modern Warfare 3 is the biggest entertainment launch of all time in any medium, and we achieved this record with sales from only two territories,” said Bobby Kotick, CEO of Activision Blizzard.

Proving that there’s insane money in gaming, the LTD sales for the franchise now exceed worldwide box office figures for Star Wars and Lord of the Rings.

You can read our review of the game here.



  1. Wow. Gonna blitz the campaign then trade it in. Got the preorder extras which will remain unused too.

  2. Baaaaaaa

    • You may want to be careful about sounding like a sheep as a few TSA Regs love to you know. ;)

      • I`m a human! i`m a human! :D

      • Once you sound like a sheep, it doesn’t matter to the TSA regs. I think they have some kind of mode that turns on whenever a sheep is heard. ;)

      • Part human, part sheep eh? How you doin’?

      • very badly i suspect lol

  3. I guess they’re just going to say that every year until people find out that they’re being screwed over.

    • Or, you know, people just like playing the games.

      Crazy, I know.

      • That is quite possibly the best user name ever.
        And you’re right, I’m fairly sure loads of people do enjoy the games.
        I don’t get why they don’t enjoy something like Uncharted more, but that’s just me. I have my things, they have theirs.

      • ha ha, didn’t read the user name until I saw colmshan1990’s comment. That really is great! Also, I agree, some people just like the games, I think they’re pretty fun, just not really enough to buy them.. Each to their own.

    • It’s most likely because of console ownership; each year consoles fall in price, and the ownership number increase. If the same people buy the sequel each year, plus the new owners who want in on the action, of course it will keep breaking records.

      Things will fall back into place when the next wave of consoles launches and the cycle begins all over again.

  4. It’s probably the only game to have a launch party across many countries. I’m not suprised that they made *dr evil impression* 400 million dollars within 24 hours. =)

  5. How nice of Bobby Kotick, going out of his way to send you guys an e-mail about how much money he is making by just throwing games on the street.
    You can almost read his greedy grin between the lines lol

    • “Separately, Activision announced this morning that in support and gratitude for the efforts of American servicemen and women, this Veterans Day it donated $3 million to the Call of Duty Endowment, a non-profit, public benefit corporation that seeks to provide job placement and training for veterans. This latest donation will be added to the $2 million that Activision has already donated to the Endowment, which has provided more than $1.5 million in grants and scholarships to veterans’ organizations across the country since it was conceived by Bobby Kotick in November of 2009.”

      Care to comment on that part?

      • peanuts to them but still its good to see big donations on their part. Well done Activision.

      • They’re tax deductible? :P
        Many companies and private individuals make donations, but do they run around making big announcements about it? No. But this is good PR.

        Do you want to comment on CoD’s DLC price, where almost half of the maps are re-used ones, that you might have paid for already, in a different(yet, very similar) game?

      • I must have missed that prime time tv slot where Kotick went on tv shouting about his charitable donations. Care to enlighten us with any direct quotes.
        Of course after the next CoD is released Kotick has decided to not donate any money at all because he’s fed up of ill-informed plebs on the Internet just spouting crap because they can

      • i dont really think kotick is doing that for the people…

  6. “We believe the launch of Call of Duty: Modern Warfare 3 is the biggest entertainment launch of all time in any medium, and we achieved this record with sales from only two territories,”

    I think that this sentence must have: (…),Until GTA 5 comes out, it will be the biddest entertainment launch of all time (…)

  7. *biggest

  8. Granny’s back!

  9. COD games are one of the only sets of games I buy on release, as you get it half price and it takes ages to depreciate in value. I traded MW2 in nearly a year after release for a similar amount to what I bought it for originally!

  10. The Daily Mirror’s got a bit about that this morning.
    Bet the accountants are happy.

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