GamePro Call It Quits After 22 Years

The gaming industry was hit with some truly disheartening news yesterday, as GamePro announced that both their magazine and website are shutting down in the very near future.

GamePro magazine was founded in 1989 just seven years before GamePro.com went live in 1996. November will be the final issue of GamePro magazine and their site will cease to exist on December 5. If you visit GamePro.com after that date, you’ll be redirected to the PCWorld website.

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Although the majority of GamePro’s staff was let go, the ‘GamePro Media’ division will live on via the “growing custom publishing and solutions business.”

The decision to make this change was handed down by Mike Kisseberth, head of IDG’s Consumer and Small Business media group, who had this to say about the news.

“The U.S. editorial and business staff worked hard to earn a passionate, loyal following for GamePro and I am grateful for their dedication and hard work over the years. GamePro, like all businesses, must keep up with industry changes and economic realities. Marci and her colleagues have tremendous expertise in the games arena, and now they will be putting that knowledge to work for the brands that gamers love. Look for GamePro Custom Solutions to be blazing new trails in online branding for the game industry, providing gamers with deeper, richer interactions with the companies and titles they most want to know about.”

Perhaps the most unfortunate part about this news is that GamePro.com had actually been thriving before the decision was made to shut it down. Unfortunately, the website was only part of the GamePro model and the magazine had been struggling for quite some time.

Layoffs are always a sad thing to hear about, regardless of where in the industry it occurs, but the closure of one of the oldest gaming magazines in the world is particularly gloomy. Our hearts go out to all those affected by this and we can only hope the old GamePro staff lands on its feet somewhere else in the field of journalism.

Source: Industry Gamers

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14 Comments

  1. The lay-offs are sad, absolutely. But as an entity, I won’t miss it, personally. That’s not me being snarky – it’s just that I don’t recall ever having looked at the site.

    • I get the feeling a lot of readers will share your view as GamePro was an American publication. Even still, they were a staple in the industry for over two decades.

      • True, I’ve never used their site before so won’t miss it either but it’s still a shame it’s closing.

  2. “Perhaps the most unfortunate part about this news is that GamePro.com had actually been thriving before the decision was made to shut it down”

    I find this very hard to believe. Why would GamePro shut down a successful website that’s earning them money? If they wanted to get rid of it they could have just sold it on as it was, rather than shutting it down.

    I daresay this is a sign of things to come with gaming websites – it’s incredibly difficult to earn enough money via advertising alone to pay professional writers.

    • I have no idea what their thought process was while making the decision to shut down the website, but I’ve read from a couple of different places that their web traffic has been higher than ever as of late.

      I’m guessing it still wasn’t generating enough money to make it worth their while.

      • I think you’re right. There’s a big difference between and website that gets a lot of traffic and a website that actually makes money, and unfortunately I reckon most professional gaming websites fall into the former category but not the later. I think we’ll see fewer and fewer professional sites over the years, and more ‘semi-professional’ sites that are run by volunteers, where almost all the advertising revenue is profit.

    • “I find this very hard to believe. Why would GamePro shut down a successful website that’s earning them money?”

      It might be hard to believe but it appears to be true. The magazine was losing them money, however, and, rather than keep the site going, they decided to kill the whole brand. Just goes to show: there’s very little money in running a games site.

      • That’s kind of what I mean. Either the website was earning a profit, in which case they would have kept it going or sold it as a going concern, or it wasn’t making it a profit and that’s why they closed it. Seeing as they’ve closed the site down, I guess it just didn’t make any money.

    • There appears to be an upwards trend in gamepro.com site traffic if this data is to be believed: http://www.alexa.com/siteinfo/gamepro.com

  3. wow. That’s a bit of a shock.
    Julian Rignall was at GamePro, he’s one of the main reasons I got interested in writing about games. I used to read Mean Machines religiously :(

    • Me too

    • Wasn’t he also at CVG magazine back in the 80s? Ah, I remember his caricature!

  4. I still have a GamePro Magazine that’s about 13 years old, I picked it up when I went to Disneyworld and kept for some bizarre reason. Maybe so I could write this comment now……spooky.
    Feel sorry for those within the company that love their job, it’s like being forced out of you family home. For those that hated it…….redundancy package, chin up!

  5. WOW! Some of gaming’s best moments were shared through that magazine. They will be sorely missed.

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