Over 300 BP petrol stations were open at midnight to sell Call Of Duty: Modern Warfare 3′ and the fuel company has said it is ‘uniquely placed’ in the market.
By that, we assume they have a cunning business plan, not that they’re the only videogame retailer off exit 14A on the M6.
David Pitron, BP’s UK retail trading director, has been speaking to MCV and said,
We have had mixed success in games, for us it is the big releases that seem to work. Selling the day-to-day ranges is not a profitable business for us.
Although, with the problems on the High Street for entertainment retail, we may be uniquely placed to be the most convenient outlet to exploit potential fallout there.
It’s an interesting move for the company, and one that could be quite profitable. Much like the supermarkets, BP already has a massive network of stores in prime locations with a steady flow of customers.
Would you be happy to pop down to BP for a pint of milk, twenty quid of petrol and Mass Effect 3? Let us know in the comments.