Pieced together on a fairly hefty budget, the top dogs at BioWare and EA no doubt had their fingers crossed when The Old Republic finally launched just before Christmas. However, according to recent sales figures, the publisher and its renowned studio have surpassed expectations, the Star Wars MMO fetching $344m, resulting in a total net loss of $205m.
It has been reported that 2,000,000 copies of the game have been purchased, The Old Republic currently harbouring 1.7m active players (1 million concurrent.) Other statistics sourced from EA’s Q3 FY12 earnings call also highlighted that 40% of the total copies sold were purchased via EA’s digital service, Origin. During the game’s first month and a half in circulation it has also also been said that the average player session time lasted for four hours.
EA is planning on increasing the MMO’s marketing budget with BioWare promising a flow of substantive in-game content.