EA have launched a web based video show entitled ‘SpawnPoint’ which will showcase the legions of rabid EA fans and the videos and art they create.
This is a rather clever move as it’s not EA saying ‘Look, we’re fab,’ but EA saying ‘Look, someone else says we’re fab! Woo!’
Not exactly blowing their own trumpet, more receiving a crafty reach around from their fans.
In keeping with the fandom theme, the show is presented by a typical geek who looks like he has spent the last twenty four hours playing Mass Effect 3, surviving only on Doritos and Red Bull.. oh no wait, it’s a blonde with a bit of cleavage on display.