Peter Molyneux has announced his studio’s – 22Cans – first project, which is called Curiosity, and is the first of 22 experiments that 22Cans is launching,
Curiosity puts players in a room where the only other object is a black cube. The aim of the game is to break the cube down and find what it contains. It sounds simple enough, but Curiosity will revolve around social networking and interaction. There is only one cube, which every single player will be breaking down, as as time goes on fractures will appear on the cube which shows areas where players are breaking it down.
Before the cube is broken, stage 2 of the experiment will launch. 22Cans will make available some DLC, which will consist of different chisels. An iron chisel will cost 59p and will be 10 times as powerful as the basic chisel. There’s also the diamond chisel, which will cost £50,000 and only one will be available.
“It’s an insane amount of money. This is not a money-making exercise; it is a test about the psychology of monetisation.” said Molyneux.
Molyneux suggests that Curiosity is more a social experiment than a game. The diamond chisel could be bought by an individual or a group of players who want to have the greatest chance at breaking the cube. However, only one player will swing the final blow that breaks the cube and will discover what is contained within.
That player will then have to spread the news of their discovery, and the response will be measured by 22Cans, to see how quickly news of the discovery spreads.
The results from these 22 experiments will help shape the studio’s first full title, expected to release in 2014.
Source: New Scientist.