Running around in bright icy meadows with a co-op buddy is far less scary than abandoned, monster filled spaceships. The decision to change the direction of the third Dead Space game was based on market research that found the first two too scary.
Speaking to trade site MCV, EA’s marketing head Laura Miele that that although they were “really proud” of the first two Dead Space games, they “received feedback to understand how we can take the game out to even more consumers.”
“We were hearing feedback that they love the thriller game, but it was pretty scary, and the obvious next step was that they wanted to play with someone. So we introduced co-op into the game.”
It sounds like the scary stuff will still be there, but the introduction of a co-op partner should make things much less scary. “The horror of Dead Space is still all there,” she said. “It’s still true to its roots and no less scary, but people felt far more comfortable playing it with someone else than they did doing it on their own.”
“Personally, I would rather go to [a] scary movie with my husband rather than sit at home with the lights out watching one on my own. We’re looking for that to reach out to consumers that perhaps were not open to Dead Space 1 and 2.”