Sony appears to have patented a slightly odd new way to play social games online. The patent is for a “system for converting television commercials into interactive networked video games”. It refers to broadcast or streamed commercials and allows for traditionally inserted adverts like commercial breaks but also makes mention of adverts overlaid on television programs. So you can wipe the beads of moisture from an ice cold Coke while watching the latest gratuitous rutting in Game of Thrones.
The patent mentions the PlayStation 2 and PlayStation 3 as potential platforms but the illustrations are all of the PlayStation 3, PS Eye and Move. Shame, it would have been hilarious to see them launch something like this on the PS2.
There are a number of illustrations along with the claim, uncovered by the GameNMotion blog. In one, a user appears to be using Move to steer a car around a track for Domino’s Pizza while in others, the social aspect is reflected by choosing burger fillings. Collaboratively. Over the internet.
It appears to be used to select types of content using voice input, vote in polls and interact with object inside TV programs so you can shoot (birds, in the illustration) at things on the screen. Coronation Street might be watchable again if I can nudge someone’s pint off the bar in The Rovers.
Oh, and there’s an illustration which implies that it’s possible to make us “say McDonalds to end commercial”. That idea can jog on immediately.