Ziff Davis Buys IGN Entertainment

Ziff Davis Inc. has acquired gaming giant IGN Entertainment and the main IGN.com website, along with its other properties – UGO.com, 1UP.com and AskMen.com.

They’re added to Davis’ portfolio which already includes PCMAG.com, Geek.com and Toolbox.com. The group is now one of the largest digital publishers on the planet, with an impressive reach – 53 million global unique monthly visitors.

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“This is a transformative deal for our digital media business,” said Hemi Zucker, CEO of j2 Global. “By combining two of the most storied organizations in tech, gaming and entertainment, we have created a very powerful company capable of producing and delivering content in all forms to an audience that marketers highly value.”

News Corp. bought IGN for $650 million in cash in late 2005. Rumours suggest the group has sold this time for under the $100 million asking price.

Source: press release.

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2 Comments

  1. Wait so they now own 1up again, a business they had to sell in 2009 because they were going through bankruptcy? That’s a nice bounce back.

    • Newscorp bought IGN et al. for $650 million and just sold it for less than $100 million. LULZ.

      Good luck to all those transitioning parent companies :)

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