Mountain Dew And Doritos Team Up To – Oh, No. No.


I’ll be honest, I wasn’t quite sure this was real. But it is – apparently – and as I sit here in the E3 media room waiting for Microsoft’s conference to kick off, I find myself at a little bit of a loss for words as to what to write.


So, yeah, here are the facts, such as they are: Mountain Dew (the drink) and Doritos (the crisps) are teaming up to provide an ‘unprecedented experience’ through what they’re calling the ‘biggest gaming promotion in brand history’.

“Gaming fans in the U.S. will soon be able to experience the next level of play thanks to the biggest gaming promotion in Mountain Dew and Doritos brand history,” says the press release.

“This fall, celebrating a new generation of gaming, the Mountain Dew and Doritos brands will give fans the opportunity to get their hands on THOUSANDS of Xbox One consoles, the all-in-one gaming and entertainment system.”

“The Mountain Dew and Doritos brands are going to reward gamers in the biggest way possible this year with a variety of opportunities to get their hands on the new Xbox One,” said Xbox mouthpiece Major Nelson.

“We’ll be sharing more details throughout the summer, but rest assured that DEW and Doritos are creating something that is truly befitting of our epic new generation hardware.”

Sources: Dew And Doritos official website, GAF.



  1. The advert will no doubt be accompanied by the sound of the banjo riff from Deliverance.

  2. “free multipack of Doritos with every new x1”

  3. MS Boardroom
    Exec1 – We’ve got a problem. Feedback on the Xbone has been poor, even with our agents scouring reddit trying to manipulate popularity. If we can’t figure out how to get these in peoples homes we’ll never realise our master plan of global mapping ala The Dark Knight!
    Exec2 – Well what the hell are we supposed to do? We can’t just give them away, shareholders would go nuts
    Exec3 – Well … now you say that …
    *other execs turn to look at Exec3*
    Exec3 – How about … we do give them away?
    *execs roar with laughter”
    Exec3 – And, just to be different, we give them away with Mountain Dew and Dorito’s!
    *gasps around the room, mutterings of genius and brilliang”
    Exec3 – There’s more, best of all, we can include those numbers into our sold figures thus making it look more popular than it actually is!
    *boardroom erupts in applause, other execs crowd around exec3 patting him on the back and shaking his hand*

    • Balmer runs around going ‘yeahhhhh, YEAHHHHHHHH’.

  4. Now all they need to do is film an advert in a basement or student dorm, and they’ll have successfully marketed to the steryotype of a typical gamer from five years ago.

  5. It’s like their going out of their way to lose E3 and any possible credibility they have left with gamers.

  6. Is Microsoft purely aiming for the casual american market and the rest of the world be damned.

  7. just what you need for an extended TV session. :)

  8. Good lord Microsoft sort it out

  9. Surely that advert should say – in 8 years time which one of these will be more valuable? MD, Doritos or your x1 brick?

  10. MS know no depths to stop this awful media attention grab. Ay least when Xbox 2 comes out all of the Xbox fanboys will have died of heart attacks :p. Them be to fat to get out their chairs to play with kinnect.

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