The BBC have interviewed Frank Gibeau, EA’s president of labels, and he has acknowledged that recently the company has come under harsh criticism.
“We’re in the business of entertaining and exciting people, and when our business policies get in the way of that and we hear this reaction and see this feedback we have to take note of it,” he said, “We’re not tone deaf.”
He denied that EA games had been built with “pay to win” in mind and that Dead Space 3 micro-transactions were “misunderstood”.
“If a micro-transaction exists in an online service – which is usually where we place it, like in Fifa Ultimate Team – it’s tied to an experience and a price-value proposition that you either feel good about or you don’t.”
“When we get it right it feels great and people are really happy about it. When we don’t get it right or it’s misunderstood, like in the case of Dead Space, that’s not good and we make changes accordingly.”
He also confirmed that the company does not have any games in development for the Wii U.
“Do we have developers inside Electronic Arts that are watching the Wii U and understanding how it’s developing? Yes, we’re absolutely doing that. Do we have active development of Wii U titles that we’re ready to publicly announce right now. No we do not.”