Pre-orders are pretty important in this industry of ours, as a major indicator to how well a game will sell, not to mention bringing in cash at full price. It’s especially important for Activision, when every year sees people wondering when their Call of Duty bubble with burst, and stop setting records.
However, it’s perhaps a little unsurprising that Activision Publishing’s CEO, Eric Hirshberg, revealed during an earnings call that Call of Duty: Ghosts is “well below” the record setting Black Ops II’s pre-order figures. There are a lot of logical reasons behind this drop, as he went on to explain.
However, our quantitative consumer research indicates that hesitation amongst past [Call of Duty] preorderers is primarily due to not knowing which platform they will be playing on, which is natural at this time in the console transition.
He also stated that Ghosts’ pre-orders are still double that of the original Black Ops, the last spin off launch, and I’m sure Activision are banking on a strong uptick in pre-orders as people figure out their plans. There’s little doubt that Call of Duty: Ghosts will still be topping charts on release, and should see the franchise continue strongly well into the next generation.
In other news, Hirshberg revealed that Activision’s big new hope for the future, coming in the form of Bungie’s Destiny, is delicately poised to become the most pre-ordered new franchise of all time.