Boobjam, a week long programming event, aims to demystify breasts and their inaccurate depiction within video games.
Boobjam creator Jenn Frank spoke to the BBC, “The underlying joke is that for a lot of people, breasts and having them is an incredibly unsexy reality.”
The seeds of the jam were sown when Jenn created a game in which a sexy character goes shopping for a bra but ends with her crying because she could not find one that fitted. She noted that as most developers are male boobs are programmed as sexual objects, “Accuracy in this context meant better jiggle physics.”
“Boobjam is just one of many attempts to move the discussion on and change the aesthetic away from women being nothing but boobs and sexual objects to thinking of them as active subjects,” said Dr Helen W Kennedy of the University of Brighton.
Boobjam will take place in September, we will keep you abreast of any further news.