According to the Wall Street Journal Sony has stuck a deal with the media giant, Viacom. Apparently this deal is to allow Sony to stream the broadcaster’s channels and content on Sony’s own internet based TV service. This is all according to ‘someone familiar with the situation.’
Taking that into account this could be nothing but a rumour, however with more companies looking at streaming content online due to successes like Netflix, you have to wonder if Sony are preparing to bring a TV service to its devices, like the PlayStation 4.
Partnering with Viacom would give Sony access to content produced by the likes Paramount, MTV, Nickelodeon, Spike and Comedy Central, all of which are owned by the media company. Maybe Sony will be aiming to turn the PS4 into a more central media device, taking on Microsoft and the One at its own game. If this is the case, and a deal has been struck, then we could potentially hear more at Gamescom.