Adam Orth’s Game Based On His #DealWithIt Tweet And Subsequent Backlash Gets A Publisher

Time for a recap: Adam Orth was Creative Director at Microsoft Studios before the launch of the Xbox One and at that time the plan was for the console was to be online all of the time.

Adam tweeted that he did not “get the drama around having an ‘always on’ console”, saying that “every device now is ‘always on’. That’s the world we live in. #dealwithit.”

Asked about those without an internet connection he then suggested, “those people should definitely get with the times and get the internet, it’s awesome.”

Adam quickly left his post at Microsoft and suffered a barrage of “internet toxicity” from people telling him where he should stick his always on connection. He has since apologised for the tweets and has turned his experience in to a game, or a more precisely, the game is a metaphor for his experience.


Set in a destroyed space station, Adrift finds the player with no memory and a severely damaged EVA suit. The player will face puzzles and challenges in a bid to repair the damaged emergency escape vehicle and safely return home.

Alfonso Cuarón’s Gravity: The Game, anyone?

The title will be published by 505 Games and will be released for PC, consoles and “VR platforms” although which has not been specified. It would be rather ironic if the game based on some rather choice Xbox One tweets became a PS4 VR exclusive.

Source: Polygon


  1. As someone that moved into a new build property at the start of December and is still waiting for the lazy tw*ts at Openreach to provide me with a phone line, I can only applaud the internet for ensuring that an “always on” console never saw the light of day… regardless of who the manufacturer was!

    It’s difficult to “get with the times” when everything is out of your control :/

  2. Does this game require an internet connection, because if it doesn’t it just further highlights the stupidity of his comments.

    • Hah, very good. Perhaps the game requires an Internet connection which you then have to switch off in order to simulate ‘dealing with it’? Then when you save a generously-boobed damsel from a toasty case of star buggery you get internets back! Yay! Id buy that.

  3. I love it how he refuses to acknowledge he was in the wrong for his comments. The best he has done is quickly issue a sentence on it, and then proceed onwards by blaming everybody else apart from looking at the source of the problem – which was him and his comments (somebody correct me if I’m wrong, but this is what I’ve seen).

    I’m surprised he is still considered relevant to be honest. See him mentioned quite a bit.

  4. A puzzle game that cobbles together cliches and novelty to excuse itself.I can’t wait!!
    Adam Orth,the Billy Idol of videogames.

  5. In my view, a ‘creative director’ is somebody who has no clue of user needs. It’s not his job. That, of course, only explains his quite stupid remarks back then, but it doesn’t excuse them.
    If he apologised, I’d give him another chance, although turning the experience into a game smells a bit of ‘I wasn’t wrong, they just didn’t get it’.

    • he did apologise afterwards.

      and this description of the game from the 505 website, gives a different spin on how this is a metaphor for his experience.

      ” At its core, ADR1FT is an emotional journey through action, consequence and redemption. In the end, the player will be left to contemplate the parallels between the choices he makes within the game and the ones he makes in real life.”

      seems like he’s well aware of where the fault lies if the game is about dealing with the consequences of your actions and trying to make up for them.

  6. i’m not sure how being stuck on a space station with no memory is a metaphor for being a bit of a wally. ^_^

    but the game does sound pretty interesting, no matter who came up with the concept.
    and 505 publish some bloody good games, like the outstanding Brothers, and the highly rated Payday 2.
    will this be as good?
    have to wait and see.

  7. #notbuyingit

  8. Wouldn’t buy this if it was on sale.


  9. So…he’s attempting to make money from his own arrogance?

  10. This is the first time I’ve actually heard of this guy. My early opinion? What a prick!

Comments are now closed for this post.