Amazon’s play for a HDMI port on the back of your TV started back in April when they announced the Fire TV, equipped with some fairly powerful internal components and Amazon’s customised branch of Android dedicated, in this case, to delivering video content as efficiently as possible, with voice control built into the remote, and even a few games with the dedicated gamepad.
However, it was only made available in the US and it’s only now that Amazon have decided to roll out a release in Europe, starting with Germany on 25th September before heading to the UK on 23rd October. It’s now up for pre-order – and it’ll be difficult to miss the gigantic ad on Amazon’s front page – for €99 in Germany and £79 in the UK, but there’s also a discount running until Monday for Amazon Prime customers. Unfortunately, that’s where Amazon’s excahnge rate calculator seems to have fallen of the table, as the discounted price is €49 or £49.
The game controller comes in at €39.99/£34.99, but bundles Amazon Game Studios’ Sev Zero shooter, which is the exclusive flagship title for the system amidst a catalogue of games that heavily features games that you may know from their Android and iOS versions. However, the real focus is still on streaming, and you can diverge from Amazon’s home grown service with the likes of Netflix and the upcoming addition of Demand 5 for Channel 5 catch up. I can’t seem to spot BBC iPlayer or Now TV, so this won’t initially be the one stop hub of TV and film.
Then again, I’m sure Amazon have a plan to make that happen…