For quite a while digital pricing of games has seemed to be quite high, often priced more than a physical copy. If you’ve wanted to get a game digitally on your console cheaper you usually have to wait for a sale or special promotion to launch. However, it appears Sony has added a new feature to the Sony Entertainment Network website, with this new option allowing you to apply 10 digit discount codes. It’s not quite clear how those codes are distributed or how to get them, but I could imagine Sony or publishers revealing them over various channels. I’ve taken a screenshot of the new look checkout page which you can see below.
It’s likely we’ll get more information from Sony soon regarding discount codes, but it is a step in the right direction and adds a bit more flexibility to the store. The discount option does only appear to be on the web store for now as I can’t see any indication of discount codes on the PS4 storefront.