Activision Respond To Call Of Duty: Infinite Warfare Trailer Dislikes

Yesterday we asked whether Infinite Warfare or the upcoming Ghostbusters film is less popular, based off the spiralling number of dislikes that each has received on their respective reveal trailers. The balance has shifted a little further since yesterday, with Infinite Warfare now on 426,651 dislikes from just over 9 million views, making for 4.7% of the views.

And that might be concerning from certain points of view, but Activision CEO Eric Hirshberg was fairly upbeat about the whole situation in his response to during an earnings call yesterday.


First of all, you gotta love the passion of gamers. This is an industry like no other and a fan base like no other. We love that our fans treat this franchise like their own and have such strong points of view about it. There just aren’t many entertainment franchises on earth that can generate the kind of passion that Call of Duty can… and that’s a good thing.

Secondly, of course, we know there are people in our community who are nostalgic for the boots on the ground-style gameplay; that’s why we made Modern Warfare Remastered. But we also have millions of people in our community who want to have new innovative experiences in the game each year and Infinite Warfare is going to deliver that.

The good news is this year we found a way to deliver both in one package while keeping our community together. While of course we see the passionate opinions on line, we also look at other measurements and the fact is — while it’s very early — pre-orders are off to a very strong start. Views of the reveal trailer … are up and, in fact, the number of likes per view on the Infinite Warfare trailer are the highest we’ve ever seen.

We’ve seen this in the franchise before. The reveal trailer for Black Ops 2, which took the franchise into the future for the first time, had the most dislikes of any reveal trailer we had ever made at that time. And that went on to become our most successful game ever.

Right now, the franchise has never been stronger. We have more people playing Black Ops 3, a game that takes place in the future, with boost jumps and fictitious weapons, than any game in our history.
What we know for sure is that if we always just did what worked in the past and never took any creative risks, we wouldn’t have a franchise. The day to worry is the day we stop trying new things.

For context, the Black Ops 2 reveal trailer hit 59,000 dislikes, which Infinite Warfare is dwarfing. At the same time, 85% of all PlayStation 4 consoles sold last quarter were done so alongside a copy of Black Ops 3.

It’s interesting to see Hirshberg echo some of the points I made yesterday, about the need to push into new areas to try and keep the series fresh and interesting. However, he does little to address the cynicism surrounding the way that Modern Warfare is only being bundled with the pricier editions of Infinite Warfare, and the suspicion that this is simply to drive sales (of course it is).

via Polygon, Eurogamer



  1. But we also have millions of people in our community who want to have new innovative experiences in the game each year and Call Of Duty : Shadowfall is going to deliver that…

  2. So basically, “Yeah, we know. Like it or not, this is happening and COD:MWHD(god, that is an awful name abberivated) is just a sales thing?

    Also, a lot of COD fans and well, a lot of other people(Not including the children at Dice) would disagree about COD being at it’s strongest. Many feel it’s stale, many want it to take time off and go back to it’s roots. Many feel that the story should be scrapped and MP it only. And DICE are just acting childish.

    Killzone kinda did the whole future setting with bullets. And erm… if they are going for the whole evil space nazis who may not actually be space nazis but we may be the space nazis thing?


    It’s a simpsons did it joke.

    But seriously, whilst it is kinda good they are moving away from the generic modern day setting, they have kinda just replaced it with generic future.

    And the space combat looks like it will be the best part of the game. Naturally, it’ll be an on rails set piece and not available in MP.


  3. Well said actually. Whether the “new things” they have tried have been the right things is what’s questioned though really.

  4. The more telling stat will be when more people are playing Modern Warfare than the “new” game.

    As its been 7 years surely there are alot of people who havn’t played it yet, albeit mostly kids…

    I have hated Call Of Duty with a passion since they added the exo skeleton jump about style. It’s too fast and the time to kill is way too low so me with my 100ms ping will always lose …. badly…

  5. New things, what like a tired old engine, peer to peer connections, every game being a reskin of the previous. Do me a favour.

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