OK, so Ubisoft has lost one record to Activision Blizzard Inc., but they’ve traded it for a better one. Though not an exact measure of sales, their latest earnings report claims that there are 9.5 million registered users of The Division and that it’s the most successful launch of a new IP ever. That was a record most recently held by Destiny.
Now 9.5 million players doesn’t mean 9.5 million sales, because multiple users could share a single copy of the game in a household, but it does give a good indication of the number of sales that have been achieved. On average, active The Division players will sink three hours into the game each day, though this doesn’t seem to take into account those who have stopped playing.
Either way, The Division has outstripped Ubisoft’s expectations, and alongside a record breaking February launch for Far Cry: Primal – no specific figures were given – it helps to put a more positive spin on the 4.8% drop from €1.46 billion to €1.39 billion. That fall is actually less than was predicted, but has been attributed to a number of big game delays and the stigma attached to buggy releases such as Assassin’s Creed Unity.
This coming year is a big one though, as Ubisoft plan to release five major games before the end of March 2017. With Assassin’s Creed taking a much needed break, these five include For Honor, Ghost Recon Wildlands, South Park: The Fractured But Whole, Watch Dogs 2 and a new IP that will be revealed at E3.