For the first time since the trade show was founded 24 years ago, Sony are skipping E3 in 2019.
In a statement issued to Game Informer, the company said, “As the industry evolves, Sony Interactive Entertainment continues to look for inventive opportunities to engage the community. PlayStation fans mean the world to us and we always want to innovate, think differently and experiment with new ways to delight gamers. As a result, we have decided not to participate in E3 in 2019. We are exploring new and familiar ways to engage our community in 2019 and can’t wait to share our plans with you.”
While it’s surprising in some ways, it also makes a lot of sense. After several years of widely praised, announcement heavy press conferences at E3, this year’s edition instead focussed on prior announcements that would be coming to market within (we assume) the next twelve months. The same dearth of new content has also seemed to lead to Sony deciding not to host their own PlayStation Experience events, which debuted four years ago as a celebration of PlayStation’s 20th anniversary.
Reading between the lines, and with the company admitting that they are working on new hardware, it seems that their focus has shifted to laying the foundations for the next generation. If that’s the case and the console is now due out in 2019, then a simple lack of new things to talk about may have pushed Sony to take a step away from E3. Alternatively, they’re seeing that E3 doesn’t give them the same amount of the spotlight that they would get through hosting their own events, as in PSX and as Nintendo do with their regular Nintendo Direct streams (though the company does still attend E3 without a press conference).
Either way, E3 2019 seems like it will be a poorer show without the tussle for superiority between Microsoft and Sony, relying instead on third parties to bring the excitement of new games.
Source: Game Informer