Sony, Microsoft, and Nintendo team up to fight Trump’s tariffs on Chinese imports

Well well well, 2019 is really turning out to be a year for year for unexpected team ups. We’re starting to have cross platform play, Sony and Microsoft are snuggling up to make streaming services better and now all three of the gaming giants are working together against a common enemy, and it’s President Trump.

Trump is slapping tariffs on goods imported from China, and guess where all the consoles are made. Here is a portion of the statement made by jointly the three companies.

In 2018, over 96% of video game consoles imported into the United States were made in China.

 

The video game console supply chain has developed in China over many years of investment by our companies and our partners. It would cause significant supply chain disruption to shift sourcing entirely to the United States or a third country, and it would increase costs—even beyond the cost of the proposed tariffs—on products that are already manufactured under tight margin conditions. Each video game console comprises dozens of complex components sourced from multiple countries. A change in even a single supplier must be vetted carefully to mitigate risks of product quality, unreliability and consumer safety issues. Tariffs would significantly disrupt our companies’ businesses and add significant costs that would depress sales of video game consoles and the games and services that drive the profitability of this market segment.

 

A price increase of 25% will likely put a new video game console out of reach for many American families who we expect to be in the market for a console this holiday season

They also highlight the other businesses that rely on consoles, such as accessory developers and programmers.

The ripple effect of harm could be dramatic. Our consoles have generated a vast ecosystem of small and medium-sized game developers. A significant number of the games played on Microsoft, Nintendo, and SIE video game consoles are not developed by our companies in-house.

You can see why the big three are worried, especially with Project Scarlett and PlayStation 5 on the horizon, 25% slapped on to the price of already expensive brand new PS5 is going to kill sales.

You can read the full statement from Sony, Microsoft, and Nintendo here.

Source: Regulations.gov via ResetEra

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5 Comments

  1. At least we aren’t stupid enough to put an idiot in charge of the country……

  2. Things like this show how ignorant Trump is on the effects of his policies. Does he really think Sony etc will start making their consoles in America? He probably actually does because he’s that thick.
    Of course we can’t forget he’s a massive hypocrite as well, making his own tat in China because its cheaper.

  3. Very Ignorant. A lot of the top companies in the USA, Apple, Google, Dell, IBN etc. all have a great deal of their SKUs made in China and I can’t see them being happy with a 25% price hike.
    It was the same with Mexico when Trump was going to add a tariff to imports there to pay for the wall. The big automotive companies have moved a lot of their car production to Mexico to cut overheads.
    Trump doesn’t seem to think of the consequences before announcing these tariffs.

    • I live in the States and believe me, Trump doesn’t think about anything before announcing anything. I imagine he isn’t actually capable of prolonged thought.

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