File this in the ‘obvious news’ folder as Sony have revealed they can’t tell us the price of the PlayStation 5 just yet as Microsoft have not revealed the price of the Xbox Series X. Price is a huge factor when it comes to deciding on a new console and if one of the new consoles, which are both scheduled to arrive at the end of this year, is vastly more expensive than the other then they are at a disadvantage, no matter how powerful they are.
Sony CFO Hiroki Totok gave a more detailed explanation of how the final price will be set during an earnings call.
“First, we must absolutely control the labour cost, the personnel cost. We will definitely control that,” he said. “How much can we prepare initially, we will work on the production and the sales and we will have to prepare the right volume.”
“What is not very clear or visible is – because we are competing in this space – it’s very difficult to discuss anything about the price at this point. Depending upon the price level, we may have to determine the promotion that we are going to deploy and how much costs we are prepared to pay. So it’s a question of balance.”
In other words, if Microsoft undercut the price of the PlayStation 5, are Sony are prepared to take a hit and make a loss on console sales in the first few years but in return become the leading console for next gen. In the past Sony have done this, recouping their losses later on the life of the console. That’s still a gamble but it’s very unlikely the next PlayStation would be unprofitable, Sony would have to cock up in an unprecedented fashion to stop millions of people buying a PS5.
Last month the PlayStation France website was updated to show which controllers work on the current models of the PlayStation 4 and. along with DS4. the site also lists DS5, thus revealing the new PS5 controller is almost certainly called the Dualshock 5.