Sony Pledges Support For New IP

Seeing as Tuffcub’s recent post about ‘Gaming Apathy’ is causing quite a bit of debate, this seems to be perfect timing. Sony have stated that new IPs not only need to be supported, but without them, the industry will suffer. In 2009 particularly, sequels and prequels have been a heavy feature of the games market with titles such as Halo: ODST, Uncharted 2, Assassin’s Creed 2, Modern Warfare 2, R&C: ACiT, Killzone 2…the list is endless. But Sony, among others, have pledged their support for new and exciting IP.

Michael Denny, Senior Vice President of Sony Worldwide Studios Europe, has spoken out about those that say it isn’t viable to support, produce and market new IP by saying:

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…we must support new IP creation to survive as an industry.

His comments come a week after Square Ennix and Codemasters also pledged support to fresh games.

Heavy Rain is due next year and it’s fair to say that it’s being seen by many as completely different and new. It’s success could have a massive impact on not only the number of new IPs that get support, but it could also force other developers to re-evaluate what exactly it is that gamers are looking for. Mr. Denny spoke about his enthusiasm for Heavy Rain and also revealed that Sony have a list of exclusive and, more importantly, fresh IPs that will be coming to us in the new year.

We believe we have a promising line up of exclusive new IPs for the year ahead and one that is particularly special to me and reflects a growth of emotional connection and story-telling, is Heavy Rain

It would appear that more and more people are realising how stale the games industry is becoming and hopefully, more and more people will follow this lead by investing in new IPs also. But I can’t help but think: ‘With so much pressure now being heaped onto Heavy Rain, is it wise to put all your eggs in one basket?’

Source: gi.biz

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