3DTV In Every Home In 3 Years – Ubisoft

You might still be on the fence about 3D – or simply unable to justify the cost of moving into the next dimension – but, according to Ubisoft, the new eye-assaulting technology is going to be everywhere in three years. You’re literally not going to be able to go to shops without falling over a 3D TV it seems. Commenting on the company’s appreciation of the new tech to Eurogamer, Ubisoft marketing boss Murray Pannel expresses his belief that 3D is not a gimmick and is here to stay:

“Ubisoft are a big fan of 3D. We were the first publisher to create a proper 3D game with Avatar last year. Ahead of its time in many ways because the technology was in its infancy and you couldn’t buy 3D TVs at all.The truth is I think it is a technology that’s coming. We can’t ignore it. It’ll start slowly this year. But like HDTV I wouldn’t rule out the fact that this will be installed in everyone’s living room in three year’s time, and for us to be in a position to have content that could really look absolutely amazing in 3D.”

Still not convinced 3D is the future? Murray recognises the current apathy felt among some potential adopters toward the pricey concept. He continues:

“For the naysayers, if you like, I would say, ‘Just watch this space’, because when you have global corporations like Sony pushing 3D as hard as they possibly can, Sky, equally, showcasing 3D content on TV, I believe it will become a much more important part of consumer electronics than a lot of people believe.”

Just for the record, TheSixthAxis supports all dimensions equally.

Source: Eurogamer

55 Comments

  1. I have seen the 3DHDTV running with Arkham Asylum and for those of you that havent, trust, its awesome.

    The moment KZ3 comes out I will be getting a 3DHDTV.

    For DEF!

    • For high def?

      I’ll get my coat.

      • Ill move my 1080p Samsung into my bedroom.

        The little samsung in my bedroom will be passed down to my little bro. Who isnt that little considering hes 25 and 6 ft 8….

      • cant wait to have a 3dhdtv in my living room. its gonna be awesome – blasting out through the surround sound…

      • Foxhound_Solid, is your boether single? Actually who cares, where can I find him. Woof woof :)

  2. Be interested to see what KZ3 delivers in its 3D format but will wait a while before I jump in to the 3D war.

  3. Im getting one on saturday morning, just after I win £23million on the euromillions tonight…………

  4. the only way i will have one within three years is if Ubisoft send a free one round for me.

  5. 3dtv’s are not that expensive.
    just give it a year and they will be available for around £1000 or even lower.
    2 years and they will be around the same price as HDtv’s today.

  6. Awesome, 3D should be cheap as chips in 3 years time…:s

    • I doubt it’ll be cheap… sure, it will come down in price but cheap? Not for a long time to come.

      • which is the main reason it wont take off. High price = no demand = no supply or take up on the technology, however much Sony etc push it.

      • lol, i didn’t mean literally as cheap as chips, just that it’ll be 3 years before they are affordable for the masses.

  7. Really not interested until it is glasses free.

  8. hahahahaha yeah right they say the same thing about LCD tvs and here in my contry that havent happend. Well at least i have mine but im not planning to change my TV in the next 3 years.

  9. I’ll wait for the prices to drop before I get one.

    • Same, unless my current tv dies.

  10. well of course they want to big it up, it will sell them games I guess. 3d will pass, and people will get bored of it like they normally do. Until it’s more submersive, I’m oooowt!

    • Underwater 3D? That’ll never work ;-)

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