Gaming’s biggest bitch fight continues to rumble along. In the latest round of court documents, a previously redacted email suggests that West & Zampella delayed a Modern Warfare 2 map pack so gamer’s attention would not be distracted from the launch of Electronic Art’s ‘Battlefield Bad Company 2’.
EA’s senior director of global marketing Lincoln Hershberger sent an email titled “The Fall of IW?” to EA Games label president Frank Gibeau, various other EA execs and the executive producer of the Battlefield franchise, Karl-Magnuss Troedsson. The email reads:
“A couple months ago, I asked Vince [Zampella] to hold back their map pack until after we launched (he owes me one). Given that they’ve already made a billion, he was cool with that, obviously Kotick took it as being belligerent.”
Battlefield: Bad Company 2 launched in the U.S. on March 2nd 2010, the Stimulus Package for Modern Warfare 2 arrived on Xbox Live on March 30. In response to the email, EA spokesman Jeff Brown has said:
“This was obviously sarcasm,” he said. “It’s clear from the email this was a joke and they never spoke. We explained this to lawyers at Activision – who apparently don’t have much of a sense of humour.”
Ah the old ‘It was a joke!” defence, a classic. My top tip for Electronic Arts is to add “LOLZ!” or “ROFL!” to the end your ‘joke’ emails’, this may help in future court appearances.