Titans Aren’t The Only Thing About To Fall – Xbox One Price Cut Soon

The Xbox One, despite being a perfectly competent console in its own right, is not quite keeping pace with the PlayStation 4’s early sales. Many people put that down to the price, set by Microsoft at an ambitious £429.99 in the UK. Well, following a retailer price cut this morning, that looks like it will soon officially change with the Titanfall bundle.

The bundle, which we reported on earlier, is set to retail at a price of £399.99, including a code for the digital edition of the upcoming Microsoft exclusive (Windows and Xbox) and a month of free Live Gold, so you can play it. That represents a significant saving on a previously assumed combined cost of around £479 – £429 for the console and £50 for the game.

The new price comes into effect from February 28th in the UK and there’s unfortunately no plan for a deal, similar to the one Nintendo offered 3DS early adopters, which would offer rewards to early adopters who bought the console at its previous price.

This seems to indicate a desire to add value to the proposition for Xbox One, with a view to increasing its install base over the next few months. It’s safe to assume that Microsoft has some more in store for the end of the year, with their recent acquisition of the Gears of War IP and many rumours circulating about the Crackdown series surely just the tip of the iceberg. That said, ensuring that the console is still very attractive to third parties is incredibly important and a broader install base is the only way to guarantee that.

Titanfall is available on PC and, slightly later, on Xbox 360 but there seems to have been a much greater push for it on Xbox One. Having played the beta earlier this month, I was very impressed with how well it balanced several styles of play, how it made itself very busy with AI bots and good map design and how it made the gameplay fun, regardless of whether you were in a Titan or wall-running and jetting around the map on foot. It seems like the perfect game to appeal to Xbox’s traditional group of hardcore fans but also a great game to serve as an accessible introduction to next gen consoles and multiplayer fun.

Source: press release

25 Comments

  1. The only downside i see is that it’s a digital download instead of a disc, that’s my personal preference but all in all it’s a decent price. I bet all those who said they would wait for Titanfall before getting an XB1 are glad now.

  2. The way Titanfall is looking, I think this could turn things around for Microsoft. I feel a bit sorry for existing XB1 owners though, who paid the full price just 3 months ago!

  3. I think I’ll hold out for a slim version and/or Halo.

  4. Stuff like this is always annoying for early adopters like me, but there is no denying £400 with one of this year’s most anticipated games is a pretty good deal.

  5. They can drop the price to £200 & I still wouldn’t buy one… apart from to sell it on and make a few quid.
    Titan Fall just isn’t the game for me either. Give me my BF4 character in Titan Fall and I’d take it’s Titan Tags in 10secs flat with a shiv!

  6. A good deal, but how much money must Microsoft be losing on this bundle? £30 before you even consider the cost of the game, which will still have to be paid for. I’m sure its worth it in the long run though.

  7. Why isn’t this tagged Xbox One, had to search “price cut” for this to appear

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