As Tuffcub said as we were watching the stream, this is a “clever way to reuses an old game that didn’t sell well”. Ubisoft announced during their press conference that Steep will be receiving a new expansion to tie in with the Winter Olympics.
Titled Steep: Road to the Olympics, the new DLC will include Winter Olympic sports such as downhill, giant slalom, halfpipe, and more. This, I’ve been reliably informed, does seem somewhat of a departure for Steep, which was very focused on freedom rather than specifically going through events.
If this tie-in is exciting for you and you just can’t get enough downhill snowboarding/skiing, then Steep: Road to the Olympics will launch for all platforms Steep available for on December 5th.