Industrial Toys have been bought up by EA, joining EA’s Worldwide Studios and being tasked to “focus on new experiences.” Industrial Toys is best known for sci-fi shooter Midnight Star, which released on iOS back in 2015, but is also notable for its founder, Alex Seropian.
Seropian sure knows how to get his studios bought up by major publishers. Starting his career as one of the initial founders and eventually president of Bungie, that company was bought up by Microsoft to make Halo an exclusive. Then Seropian left and founded Wideload Games, creating Stubbs the Zombie and Hail to the Chimp before being bought up by Disney’s video game arm at the time. Seropian left Disney, where he was VP of game development, in 2012 to found Industrial Toys.
The studio is relatively small, with just 14 people in the team, but was certainly not short of ambition in creating a polished first person shooter with Midnight Star and its sequel Midnight Star: Renegade. What they’ll be working on under EA’s umbrella is anyone’s guess at this point, but it’s been almost two years since Renegade’s release, so it’s quite likely that they’re quite far along with their next project already.