Outside of the actual video games, gaming merchandise is a huge market that sees all sorts of partnerships taking place. A big one has recently been announced as Hasbro is partnering with 343 Industries to create NERF blasters that will be based on Halo Infinite.
John Friend, Head of Consumer Products at 343 Industries said the following about the partnership:
“Halo consumer product licensees and categories have expanded significantly since the launch of Halo 5: Guardians in 2015. Halo has grown to become one of the leading sci-fi transmedia and entertainment franchises through the release of our many books, comics, apparel, and so much more. Hasbro is the perfect partner to bring the heroism of the Master Chief to fans of all ages and expand the Halo Universe to a new generation.”
Meanwhile, Adam Kleinman, Vice President of Global Brand Strategy and Marketing, Hasbro said:
“NERF and Halo are both heritage brands that kids have grown up with and loved for decades, and we’ve found a strong overlap within our consumers. We are constantly looking into ways to bring more innovation and excitement to the NERF brand, and saw an incredible opportunity to collaborate with 343 Industries as they reinvent Halo for the next generation.”
So, what can Halo NERF enthusiasts expect to get their hands on this autumn. There have been three different weapons revealed. The first is the Halo MA40 Blaster which a semi-automatic, motorised gun that has a 10 dart clip and will come with 10 Elite darts. The other two weapons are single shot blasters and they are the NERF Halo SPNKr MicroShot, and NERF Halo Needler. If you buy these guns then you may also get a code for Halo Infinite DLC. The NERF guns are expected to go on sale in the US and UK at the same time, while other locations will have to wait until 2021.