There is a new player on the block in the esports world as today sees the launch of Guild Esports, a new academy styled company co-owned by David Beckham. Carleton Curtis is the Chairman of Guild and he has had experience in esports through working at Activision Blizzard and Red Bull, and is one of the people responsible for Overwatch League and Call of Duty League. Guild Esports is going to be an all encompassing business and that includes having an academy style progression system where new players are scouted out and trained. Guild is playing to have its inaugural team playing by the autumn and competing in games such as Rocket League, FIFA, and Fortnite.
Speaking about the launch of Guild Esports, David Beckham said:
– ARTICLE CONTINUES BELOW –
“Throughout my career I’ve been lucky enough to work with players at the top of their game, and I’ve seen first-hand the passion and dedication it takes to play at that level. I know that determination lives in our esports athletes today and at Guild we have a vision to set a new standard, supporting these players into the future. We are committed to nurturing and encouraging youth talent through our academy systems and I am looking forward to helping our Guild Esports team grow.”
Carleton Curtis, Executive Chairman of Guild, said:
“The meteoric rise of esports shows no signs of slowing down and this is the perfect moment for Guild Esports to enter this exciting market. We have built an experienced management team and I am proud to have David Beckham as co-owner in this venture as his professionalism and deep experience of developing high-functioning sports teams aligns with our core strategy of building the best in class esports teams. At Guild Esports, David will be instrumental in helping shape the coaching programme implemented at our academies and we welcome his valuable mentoring as well as the inspiration he gives the younger generation of athletes. Esports is already one of the most popular spectator sports on Earth and will continue to grow globally as excitement, accessibility and knowledge of the sector soars. Guild looks forward to playing a big role in the future of this growing community.”
In addition to nurturing talent and creating teams to compete Guild Esports will also have an apparel brand, and for that it has brought on Fergus Purcell, creator of skate wear label Palace.
Source: Press Release