UPDATE: The problem has now been resolved!
This issue has now been resolved.
— Epic Games Store (@EpicGames) October 2, 2020
Original story below…
Something seems to have gone wrong with the Epic Games Store version Star Wars Squadrons as those who are trying to install it are being shown a pop-up with the Origin store logo and a request for an activation key. This is a bug and should not be happening.
We are currently investigating issues with installing Star Wars Squadrons through the Epic Games launcher. The game should not require players to enter an activation code via the Origin launcher.
— Epic Games Store (@EpicGames) October 2, 2020
Many users on Twitter are reporting the issue.
Just purchased Star Wars Squadron on Epic Games and it needs to connect to Origin to download which I can’t get to work. It’s asking for a product key that I don’t have. Any suggestions for this PC noob?
— Captain Falcon (@MsCaptainFalcon) October 2, 2020
@EpicGamesFR @OriginInsider j'ai acheté Star wars Squadrons sur l'epic games store mais il est pas reconnu par origin donc je peut pas le télécharger vous pouvez m'aider ? ???
— Léo Gdz (@DrLeow_) October 2, 2020
Anyone out there got a solution?
Bought Star Wars Squadrons on Epic
Cant activate game on origin as not supplied with product code
Any hints?— Keith Grimes (@keithgrimes) October 2, 2020
Unfortunately this seems to be an issue with how the installation package has been assembled and there is no way to fix it yourself, you will have to wait until EA fix it.
Star Wars: Squadrons is out today, October 2nd, for PlayStation 4, Xbox One and PC with full support for PSVR, Steam VR and Oculus Rift VR through the entire game. Our ‘in-progress’ review should be posted very shortly, so keep an eye out for that.
The story is set after the Battle of Endor and Star Wars: Return of the Jedi. You’ll jump back and forth between the the two sides as the New Republic rises and the Empire fights for survival, able to create and customise your own character on both sides. You’ll join the New Republic’s Vanguard Squadron and the Empire’s Titan Squadron, made up of original characters, though there will be some cameos from familiar faces as well.
There’s a lot in common with the classic X-Wing and Tie Fighter games, between missions as well, with classically styled briefings and interactions with others in your squad. Of course, all of that is now rendered in modern graphics and looks fantastic.
There’s eight ships in the game – a fighter, interceptor, support and bomber for both sides – each having a specific role in battle. You can unlock and customise them  with over 50 components to alter your ship’s loadout, and just having a cute bobble head in the cockpit.
Previously revealed about the 5v5 multiplayer, there’s a few different modes. Dogfight is your traditional deathmatch mode, but Fleet Battles are the signature mode. These are multi-stage battles, playable in both PvP and PvE, where you first fight to win the dogfight in the centre of the map before attacking or defending the capital ships, and finally taking it to the flagship to destroy or defend key components and win the battle. You’ll be battling around a mixture of familiar and new locations as well, with battles around the gas giant Yavin Prime and the shattered moon of Galitan.
Source: Twitter