First UK GTA IV Advert Airs

In what appears to be yet another twist in the who-got-what threesome of Microsoft, Sony and Rockstar, the first UK advert aired last night and doesn’t mention the PS3 at all, in fact is clearly an Xbox 360 advert with GTA stuck on.

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We’re hoping this won’t be some exclusivity thing – Sony need to get their own adverts out quick sharpish, although this isn’t the first time we’ve seen this before (Burnout Paradise, anyone)…

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