Games Aid, a new industry charity, arrives tomorrow without specific targets or aims, but with a desire to include everyone from developers to retailers – and even consumers. It has been established with seven trustees: Greg Ingham, chairman (MediaClash), Andy Payne, vice chairman (Mastertronic), Andrew Eades (Relentless), Paul Gardner (Osbourne Clarke), Sarah Seaby (GameCock), Rupert Loman (Eurogamer) and Miles Jacobson (Sports Interactive).
It is likely that the majority of monies will go to UK children’s charities – although, again, the trustees will look to the industry for guidance. Payne commented: “It’s important to note that this is ‘an’ industry charity, not ‘the’ industry charity. We won’t be dictating, it’s about creating a broad-based membership which comes up with ideas and inspires each other.”
We’ll be in touch, guys.