In what is perhaps the best, most topical promotion ever, EA are set to give away free petrol to all customers at a petrol station in London. In case this affects you, here’s the details:
MERCENARIES 2: WORLD IN FLAMES – PETROL FOR THE PEOPLE
Electronic Arts is giving away £20,000 of FREE petrol to customers at a London petrol station
‘Mercenaries’ from Electronic Arts are hijacking a London petrol station this morning and giving away £20,000 of FREE petrol to customers.
The entire forecourt of Last Stop Ltd near Finsbury Park, North London will be completely transformed into that of a military style bunker, with jeeps, oil barrels, sandbag walls, and fully costumed actors on hand to pump the petrol for the customers.
The stunt is taking place to celebrate the launch of new videogame Mercenaries 2: World in Flames out today on Xbox 360, PS3, PS2 and PC:DVD. The activity mirrors that of the game, which features a mercenary soldier taking possession of the local oil supply.
The full address of the petrol station is – Last Stop Ltd, 73, Stapleton Hall Rd, London, N4 3QF.
There is, of course, a flaw with this plan. EA has obviously seriously underestimated the current cost of petrol in the UK. Rough TSA calculations show that £20,000 of petrol will, at current prices, result in about 20 free gallons being pumped.