“The secondary market is a huge issue in the United States. Our primary retailer makes the majority of its money off of secondary sales, and so you’re starting to see games taking proactive steps toward that by… if you buy the retail version you get the unlock code,” said Epic’s Michael Capps today. What he means is that when you buy a new, sealed copy of a game you’ll get a code to enter that gives you the end boss, or something similar. If you trade that game in, when someone else buys it they won’t have the code, so they’ll have to pay to get the same ending.
“I’ve talked to some developers who are saying ‘If you want to fight the final boss you go online and pay USD 20, but if you bought the retail version you got it for free’. We don’t make any money when someone rents it, and we don’t make any money when someone buys it used – way more than twice as many people played Gears than bought it.” I’ve played and finished Gears of War 2, it’s a great game, but if you want to charge me $20 to beat that piece of shit end boss you’ve got another think coming, mister. Stick with the free map packs like you’re doing now, that’s the key.