Sony Promote Innovation

In an interview with gamesindustry, Michael Denny (Senior VP, Worldwide Studios Europe) has spoken about the way Sony intends to structure their internal development teams and continue to promote small start up development houses.

Interesting things in quotes, for a more developed (see what I did there?) view go read the whole thing.


Evolution and our Liverpool Studio have now merged in terms of management structure and using combined resources. Liverpool had great success this year with Wipeout HD and they also helped on MotorStorm as well. Each studio has its own internal concepting group which will always be looking at new opportunities and new IPs, and we’ll continue to extend and innovate within our existing franchises as well.

Some times the entrepreneurial spirit of new start-ups is infectious and they can come up with some great new concepts. And we have a track record of bringing that through, although we’re always going to keep that balanced approach in our production.

He also talks about Home integration and a few other things. Definitely worth reading the whole thing, it’s a very interesting look at Sony’s structure and plans for the coming year.