Marked as a rumour because it’s purely an analyst’s opinion, but Sterne Agee’s Arvind Bhatia has said in his latest industry report that “sources indicate Sony is planning a $100 price cut on the PS3 in mid-August, just prior the launch of Madden and the start of the back to school shopping season. This will naturally be a positive for the industry.”
Such a price drop would make for an interesting Cologne announcement this August. “The industry is alive and well. While software sales for the first half of 2009 are expected to be down mid-single-digits, we believe the second half, in contrast, will likely be up 10% to 15% driven by a robust lineup, easier comparisons and potential price cut(s),” said Bhatia.
Source: James Brightman, IndustryGamers